The people behind the words

Charles builds African Stores. This is where he shares what is shipping and what is coming next, so you always know how the site is meant to work.

Chiamaka checks our writing for cultural and naming accuracy. She grew up in an Igbo kitchen and reviews how ingredients are named, spelled and described, so the words on the page match how people actually use them at home.

Marvelous writes our ingredient guides and recipes. She grew up cooking West African food at home, and now spends her days explaining the staples of the diaspora pantry in plain English.

Victor started African Stores after years of finding home ingredients only by luck. He sets how the team writes and checks its work, and writes the occasional note on what the team is building toward.